Picturesque view of the garden and pool of at Arev St Tropez Picturesque view of the garden and pool of at Arev St Tropez Picturesque view of the garden and pool of at Arev St Tropez

A Cool-Girl 72 Hours
 in St Tropez

 

 

What to wear, where to stay, how to drift - the PAPER way.

 Picturesque view of the garden and pool of at Arev St Tropez

 

St Tropez isn’t about overpacking or overplanning. It’s about a small wardrobe that works hard, days that move slowly, and clothes that take you from swim to spritz without thinking.

To truly master 72 hours in St Tropez, you have to forget everything you think you know about overpacking or overplanning. It’s not about the noise; it’s about a small wardrobe that works hard, days that move slowly, and clothes that take you from swim to spritz without thinking. This is our definitive 72-hour edit—sun-warmed, lightly competitive, art-led—anchored at AREV St Tropez.

DAY ONE

You arrive late afternoon, when the light is kind and expectations are low.

 

Travel in a cotton resort dress that creases beautifully and still looks intentional after the drive. Check into AREV, drop your bags, and head straight to the pool — swimsuit already on underneath.

 

This is where a flattering, supportive swimsuit matters. One that holds you properly, works wet or dry, and doesn’t need adjusting between swim and cocktail. Add oversized sunglasses and nothing else.

 

The first drink is ordered poolside.

 

You swim.

 

By the second drink, you’re halfway to the bar without really noticing.

You arrive late afternoon, when the light is kind and expectations are low.

 

Travel in a cotton resort dress that creases beautifully and still looks intentional after the drive. Check into AREV, drop your bags, and head straight to the pool — swimsuit already on underneath.

 

This is where a flattering, supportive swimsuit matters. One that holds you properly, works wet or dry, and doesn’t need adjusting between swim and cocktail. Add oversized sunglasses and nothing else.

 

The first drink is ordered poolside.

 

You swim.

 

By the second drink, you’re halfway to the bar without really noticing.

Orange and white checkered swimsuit on a light grey background
Woman in orange check swimsuit laying by a pool
Woman in a orange and white checkered swimsuit lying on a towel by a pool.
Woman wearing a orange checkered swimsuit against a light blue wall.
Orange and white checkered swimsuit on a light grey background
Woman in orange check swimsuit laying by a pool
Woman in a orange and white checkered swimsuit lying on a towel by a pool.
Woman wearing a orange checkered swimsuit against a light blue wall.

Florentine Swimsuit in Orange Check

£195.00
Size

Before dinner, wander into town in an easy throw-on dress — something breathable, unfussy, and quietly confident. 

 

Slip into a gallery or the Annonciade Museum to understand why artists came here long before influencers did.

 

Dinner stays light. Tomorrow’s outfit deserves a clear head.
White lace maxi dress on a white background
Woman wearing a white crochet dress on a beach
Woman wearing a white dress with a beach background
Woman wearing a white dress with cut-out patterns on a beach
15 Dress in Find me Under the Palms - PAPER
15 Dress in Find me Under the Palms - PAPER
White lace maxi dress on a white background
Woman wearing a white crochet dress on a beach
Woman wearing a white dress with a beach background
Woman wearing a white dress with cut-out patterns on a beach
15 Dress in Find me Under the Palms - PAPER
15 Dress in Find me Under the Palms - PAPER

15 Dress in Find me Under the Palms

£385.00
Size

DAY TWO

 

Morning begins with padel at AREV. Think a padel dress, sporty swimwear and skirt , a lightweight layer thrown over, hair still salt-soft from yesterday. Competitive but not aggressive. Chic but not precious.

 

Afterwards: straight back to the pool. A well-cut swimsuit doubles as your base layer for the rest of the morning — add a cotton shirt or relaxed dress, barefoot, coffee in hand.

 

 

The Padel Jacket - PAPER
The Padel Jacket - PAPER
The Padel Jacket - PAPER
The Padel Jacket - PAPER
The Padel Jacket - PAPER
The Padel Jacket - PAPER
The Padel Jacket - PAPER
The Padel Jacket - PAPER
The Padel Jacket - PAPER

The Padel Jacket

£295.00

Morning begins with padel at AREV. Think a padel dress, sporty swimwear and skirt , a lightweight layer thrown over, hair still salt-soft from yesterday. Competitive but not aggressive. Chic but not precious.

 

Afterwards: straight back to the pool. A well-cut swimsuit doubles as your base layer for the rest of the morning — add a cotton shirt or relaxed dress, barefoot, coffee in hand.

 

By lunchtime, you’re heading to Pampelonne Beach. This is where bikinis and cover-ups earn their keep. Choose pieces that feel considered but effortless — nothing fiddly, nothing trend-led enough to date in photos.

 

Lunch stretches. Rosé chills. Swimming happens between courses.

 

Golden hour pulls you back to AREV. A quick change into a statement resort dress — one that works with sun-kissed skin and flat sandals — and suddenly it’s apéro again. Drinks drift from pool edge to bar without discussion.

 

Later, wander through Place des Lices and learn pétanque from the locals. Badly. Slowly. In something you can sit, stand and linger in — clothes that don’t demand attention but reward it.

 

 

By lunchtime, you’re heading to Pampelonne Beach. This is where bikinis and cover-ups earn their keep. Choose pieces that feel considered but effortless — nothing fiddly, nothing trend-led enough to date in photos.

 

Lunch stretches. Rosé chills. Swimming happens between courses.

 

Golden hour pulls you back to AREV. A quick change into a statement resort dress — one that works with sun-kissed skin and flat sandals — and suddenly it’s apéro again. Drinks drift from pool edge to bar without discussion.

 

Later, wander through Place des Lices and learn pétanque from the locals. Badly. Slowly. In something you can sit, stand and linger in — clothes that don’t demand attention but reward it.

DAY THREE

 

Wake early for one last swim while the pool is glassy and quiet. This is why you packed that swimsuit, the one that feels as good at 8am as it did at 6pm the day before.

 

Breakfast follows, unhurried. A final throw-on dress. Sunglasses already on.

 

Before leaving, stroll the port, collect a small piece of art instead of a souvenir, sit in the shade with coffee and let St Tropez feel human again before it revs up.

 

Then go, lightly tanned, loosely packed, already thinking about next summer.

 

 

ST TROPEZ WARDROBE

 

 

The best St Tropez wardrobes are small but intentional: beautiful swimwear, easy dresses, pieces that move with the day.

AREV sets the pace. Your clothes just need to keep up.

 

 
Orange and white checkered swimsuit on a light grey background

Florentine Swimsuit in Orange Check

£195.00
Size
Navy and white striped swimsuit with a bow detail on a white background

Maldives Swimsuit in Navy Stripe

£195.00
Size
Woman wearing navy blue sweatshirt with white logo on a striped sofa.

Arev Navy Sweatshirt

£170.00
Size