CLEANING UP THE OCEANS, ONE SWIMSUIT AT A TIME
At Paper London, we are dedicated to making a tangible impact on the planet. From revolutionising swimwear with recycled materials to funding ocean cleanup and education programs, our commitment to sustainability is woven into every thread.
HIGHLIGHTS
Country & Town House Future Icons Awards
We are honoured to be recognised at the Country & Town House Future Icons Awards. We were highly commended alongside inspiring brands and leaders in sustainability. We were reminded of the importance of collaboration and progress, no matter how small. We’re grateful to be part of this incredible community and remain inspired to continue innovating in sustainable fashion.
Drapers Positive Change Award
We’re thrilled to be shortlisted as one of the five finalists for the Drapers Positive Change Award! This recognition celebrates brands driving meaningful impact in sustainability and ethical fashion. At PAPER London, we remain dedicated to pushing boundaries, innovating, and creating fashion that not only looks good but also does good for the planet. Being acknowledged among such inspiring brands motivates us to continue our journey toward a more sustainable future. Stay tuned for the awards—we’re excited for what’s ahead!
OUR MOST EXCITING PROJECT YET…
We’re taking circularity to the next level. Right now, we’re working on something BIG with one of the UK’s top redbrick universities. After years of research, we secured an Innovate UK grant to bring our vision to life. And because knowledge is power, we launched a recycling program in schools to spread the word on why tossing clothes in the black bin is a big no-no. Big thanks to West London Waste Authority and Better Planet Schools for making this happen.
Partnership with Verdn
Through our partnership with Verdn (YC, B Corp), PAPER London has contributed to the planting of 19,505 trees, focusing on the protection and growth of mangroves. These vital ecosystems help stabilise coastlines, prevent erosion, and shield against extreme weather events like cyclones and typhoons. . Our commitment to these ecosystems continues as we strive to protect and nurture our planet's natural resources
Swimwear that makes a difference
Every swimsuit in our collection actively helps clean up the oceans. We only use ECONYL and Repreve—premium regenerated fabrics made from ocean plastic waste and discarded fishing nets. This initiative was born from our first swimwear shoot in Mexico, where we found beaches covered in seaweed instead of pristine white sand. We soon discovered that ocean waste was fueling seaweed overgrowth, devastating marine ecosystems. That moment sparked a mission—one that has since resulted in over 50 tonnes of recycled nylon being used in our swim collections.
YOUR PURCHASE REMOVES OCEAN PLASTIC
For every Ready-To-Wear (RTW) piece sold—now exclusively crafted from natural fibers like cotton, linen, and silk—we sponsor the removal of 5 kilos of ocean plastic waste. Together, we’re turning fashion into a force for good.
Our Fabrics
We love our fabrics like we love our coffee—ethically sourced and smooth as hell. From recycled polyester to organic cotton, every material we choose is designed to be as kind to the planet as it is to your skin.
PAPER CIRCLE
TAKING BACK & RECYCLING OLD SWIMWEAR
Swimwear recycling is a major challenge, but we’re tackling it head-on. Through our take-back scheme, we partner with First Mile to repurpose old swimwear for projects like tube seat filling. By keeping swimwear out of landfills, we’re closing the loop on fashion waste.
PAPERelove
RENT, LOVE, RETURN, REPEAT
To celebrate 10 years of Paper London, we launched our rental platform—because the best wardrobe is one that keeps on giving. Renting lets you wear what you love without the guilt, keeping high-quality pieces in circulation (and out of landfills). It’s an easy way to keep your style fresh while making a real impact. Circular fashion? We’re here for it.
