Life is a journey...

values & initiatives


At PAPER LONDON, we want to build a label that fills us with immense pride in every aspect. Hence, we wholeheartedly commit to a promise: to craft and curate quality clothing that you adore while leaving behind the lightest environmental footprint and generating positive social change.

Our dedication to sustainable practices and quality is at the core of everything we do. From design to creation, we strive to minimize our impact on the environment, championing mindful choices and responsible sourcing. Each stitch is woven with the intent of creating timeless pieces that not only make you feel fabulous but also contribute to a healthier planet.

This is a collective mission that we are invested in right from our supply chains through to our customers. We are driven to become a better friend to the environment, we hope you'll join us in this fight.

Our Production

It is important to us that our factories operate ethically and comply with international laws concerning fair wages, safe working conditions and standard working hours. We do this by visiting our factories regularly to ensure that our workers are being treated with respect.

We work with two small family run factories based in Mainland China and Macau who we have long- standing, honest working relationships with both and work together to make sure we are operating ethically.

Our Fabrics


In our solid swimwear we use the ECONYL® yarn, a 100% regenerated fibre made from nylon waste otherwise polluting the Earth, like fishing nets, fabric scraps, carpet flooring and industrial plastic rescued from all over the world.


100% regenerate polyester yarn. REPREVE yarn emits fewer greenhouse gases, conserves an extreme amount of water and energy compared to making conventional fibres.


Linen always features heavily in each season at PAPER due to its biodegradable quality - it’s the gift that keeps on giving! Made from flax plant fibres, linen is extremely cost effective and every part of the plant can be used, leaving nothing wasted. Flax is resilient and can grow in poor conditions, naturally using far less water than cotton.


A life beyond your wardrobe ~ We think clothes ending up in landfill is a load of rubbish. That’s why at PAPER we’re passionate about extending the life of your garment. We’re delighted we can achieve this through the wonderful work of Give Your Best - a charity dedicated to connecting pre-loved clothes with people that don’t just need them, but want them, through allowing them to ‘shop’ for free, clothing and accessories of their choice. These women are those seeking asylum in the UK, refugees, destitute, NRPF or with precarious immigration status.


Our unsold clothes will go straight to Give Your Best on a quarterly basis, helping to empower vulnerable women across the UK and to avoid clothing going to waste.


Our customers can sustainably extend the life cycle of their clothes through donating to Give Your Best. For any of you lovely folk wishing to donate your unwanted wardrobe pieces, we’re offering a 10% discount for any clothing donations to Give Your Best. Simply click the link below to pass on some goodness:


Recycling your swim

Our swimwear is made to LAST, however, when it does reach the end of its life, send it back to us so we can find a new use for the material. You’ll receive 20% off your next swim purchase and you’ll be an Eco Hero in the process. It’s a win win! #PAPERCIRCLE


To further our commitments to looking after the planet, PAPER has partnered with Canopy Planet. Canopy’s mission is to protect the world’s forests, species, and climate, and to help advance Indigenous communities’ rights. Together with Canopy Planet, we will be working to promote the Conservation of Ancient and Endangered Forests and Ecosystems. We will achieve this through the packaging and fabric choices we make. Click the link below to download and view PAPER's Sustainable Forests Commitment :HERE.