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PAPER London is both playful and elegant. These are pieces that immediately make dressing up feel effortless. I adore the high quality silks and popping prints with an always feminine approach. Every piece feels like a dose of happiness. I lean towards my Paper London when I want to stand out, and when I want to wear a lot of color!Natalie Suarez
A brand that's as bold in its designs as it is in its approach to sustainability — mindful shopping made easy!Amanda Redone - Refinery 29
I love PAPER because every piece mixes cool girl smart with PURE joyfulness,. This is a brand for women who know their minds and dress for themselves and best of all it attracts that question we all secretly love to hear "Oh.I love what you're wearing - who's it by?Hannah Moore, Acting Fashion Director, Stylist
PAPER London is undoubtedly one of the most coveted resort wear brands, with the sustainable swim collection being a personal favourite. Chic but still fun and most importantly planet friendly’.
PAPER is my go-to for fun and sleek fashion. She’s that effortlessly-chic girl you meet at a party, or lounging by the pool – instantly you want to be her friendLillian Sesiguzel
Digital Editor Grazia
We are aware that fashion has been named and shamed as the world's second most polluting industry. Here at PAPER we are fully committed to being part of positive change, using 100% recycled materials from the ocean to create our swimwear.
Save Our Seas
This story begins six-years ago on an exotic beach in Mexico (sounds inviting doesn't it).Ten years earlier our creative director Kelly had visited this beach in Mexico, with plush white beaches and a crystalline turquoise-blue ocean.
What was once a blinding white beach, was now grey, littered and looking miserable. The ocean was red and thick with seaweed, the locals spoke of their growing concerns for their home.
Climate change and mass pollution had devastating effects on this beach and we were SHOOK- stomach's churning, eyes watering, the lot.