The situation is dire. A truckload of plastic enters our oceans every minute , killing up to a million seabirds a year and leading to sea turtles from every species having plastic in their guts. We're dedicated to fighting this issue through regenerating this marine plastic into beautiful and functional swimwear, turning threat to thread or, more specifically, the game-changing fabric ECONYL®

The Problem with Regular Swimwear

Most regular swimwear is made from petroleum oil-based synthetic materials like nylon, spandex, and polyester. This might seem harmless, but there are hidden costs:

  • Landfill Lurkers: These materials aren't biodegradable, meaning they can linger in landfills or pollute the environment for centuries.
  • Microplastic Menace: Regular swimwear sheds tiny plastic fibers that wash into the ocean, infiltrating the food chain and harming marine life.
  • Fossil Fuel Frenzy: Oil extraction and processing for these materials have a massive carbon footprint, contributing to climate change.

The Sustainable Swimwear Solution

This is where PAPER London and ECONYL® yarn come in! Recycled swimwear offers a wave of change:

  • Regeneration Revolution: It regenerates non-biodegradable materials like ocean plastic, giving them a new life and cleaning up the environment.
  • Resource Reduction: Recycled materials lessen the pressure on virgin resources like oil, promoting a more sustainable future.
  • Comfort, Style & Durability: Who says eco-friendly can't be fabulous? PAPER London offers a variety of stylish cuts and vibrant colors, all crafted from durable, recycled materials like ECONYL®.

ECONYL®: More Than Just Recycled, It's Revolutionary

This isn't your average recycled material. ECONYL® offers incredible benefits:

  • Eco-warrior: It reduces reliance on fossil fuels, lowers greenhouse gas emissions, and gives new life to plastic that would otherwise pollute our oceans. Did you know it cuts the global warming impact of nylon by up to 90%?!
  • Performance Perfection: Sourced and evaluated in Italy for its high quality, ECONYL® is a durable and sustainable techno-fiber – perfect for performance swimwear.
  • Sun's Out, You're Protected: Made with UPF 50+ protection, you can soak up the sun with confidence.

Going beyond simply using recycled materials

  • Turning Waste into Wow: With every swimsuit we create from ECONYL, we transform approximately 4.5 kilos of plastic waste. By utilizing ECONYL, which is made from recycled materials such as abandoned fishing nets and industrial plastic waste, we actively reduce the demand for virgin plastics and help prevent them from ending up in landfills or polluting our oceans.
  • Sponsoring Ocean Cleanup: We believe in going beyond our products. For every customer purchase, we sponsor the removal of 5 kilos of plastic waste from the ocean, supporting vital ocean cleanup initiatives. By participating in our brand, you become part of the solution and contribute to the active removal of plastic pollution, helping to restore and protect our precious marine ecosystems.

Our commitment

  • Raising Awareness: We aim to raise awareness about the alarming scale of plastic pollution and its detrimental effects on the environment. Over 250 billion plastic bottles have not been recycled, posing a significant threat to marine life and ecosystems. Each year, approximately 8-9 million metric tons of plastic enter our oceans, equivalent to a garbage truck pouring plastic waste into the sea every single minute. By sharing these facts, we aim to inspire change and motivate individuals to make sustainable choices.

  • Promoting Responsible Consumption: Plastic water bottles are a significant contributor to environmental pollution, with around 80% ending up in landfills. U.S. landfills are already overflowing with more than 2 million tons of discarded water bottles. It can take up to 1,000 years for a single bottle of water to decompose, releasing harmful chemicals along the way. By choosing our sustainable swimwear and embracing the circular economy, you actively participate in reducing plastic waste and committing to responsible consumption.
June 06, 2024 — Paper Team