Spotlight on Positano

The inspiration behind the Spring Summer 2021 collection

Here we go #PAPERLDNgirls! We absolutely loved Positano so we wanted to give you the low down. Few places evoke easy glamour of the Mediterranean as powerfully as the Italian seaside town of Positano. Bougainvillaea in abundance cascading down walls, fragrant lemon trees blowing in the breeze and faded candy coloured houses stacked one on top of another rising from the azure waves and clifftops. Yes you guessed it, HEAVEN. 

Patricia Highsmith based the port of Mongibello in The Talented Mr Ripley on 1950’s Positano because its just so classy and beautiful. A low-wattage celebrity still glimmers alongside traditional Italian living making Positano feel more like an impeccably fashioned film set than mere pretty coastal town.

It was the easy going and undeniably chic way of life that such a place invites which motivated our emphasis on natural fabrics and relaxed silhouettes this season - think crisp cottons, breezy linens and ethically sourced sumptuous silks in elegant shapes. Silhouettes were topped with feminine braiding, frills and bow details alongside signature statement sleeves and classic cotton pieces given an update too with beautiful black scallop trims and flattering cut outs. All designed to make you guys feel empowered and awesome!

The colour palette was drawn from the faded pastels of the town. Shades such as peach, coral and mint bleached by an ever-present sunshine and softened by a dramatic sea mist that rivals even the best Instagram filter. And so, when it came to deciding where to shoot the campaign, the answer was easy - picture-perfect Positano of course. So we packed our bags, crossed our fingers the pandemic wouldn’t scamper our marvelously laid plans and off we went to explore....