Unveiling the Hidden Tale of our Spring/Summer '23 Campaign in Capri!

There are not many places that evoke the same magic quite like a little Italian island, specifically the rocky, small but mighty Capri. For our Spring Summer 23 campaign we thought there was no place more special to shoot this collection than with the backdrop of this majestic island.

A moodboard that inspired our SS23 collection

For some exquisite pizza and people-watching we recommend the Piazzetta world- famous main square.

We travelled here at the beginning of September to the cascading rocks and the grand manicuredgardens to shoot our crisp peachy linens and structured cherry print cotton dresses. You could losehours just exploring the various nooks of the island, secluded hidden beaches, and extravagantgardens. For some exquisite pizza and people-watching we recommend the Piazzetta world-famous main square, or why not head to the very very top and take a hike up to Monte Solaro (ifwe hadn’t engorged ourselves with pizza every day we would have liked to have done this to).Regardless to say, it has been one of our absolute favourite trips, the surrounding views of theturquoise blue Mediterranean sea will leave you breathless time and time again.


We stayed at Hotel La Residenza an idyllic paradise tucked behind the cobblestone streets fromthe piazzetta. Here we were welcomed to a heavenly retreat with outstanding views and exquisitehospitality (It took quite a lot not to shoot the whole collection in their beautiful grounds).Nonetheless, it was a very special home-from-home to return to after a rigorous day of working andexploring.

After long tiresome days shooting our SS23 campaign we were not short for food options. We came upon La Camerelle, a little gem of authentic ingredients, Italian charm and creative execution found just meters from the heart of the shopping area of Capri. Here you’ll find the freshest local produce and the most gorgeous candlelit location to soak up all the magic of this tiny Italian island.… 

Already planning our next trip back urgently!!

June 01, 2023 — Paper Team